Institutions

The company we chose was Universal Pictures this was because UP has more expectance than the other main film institutions also being founded in 1912 makes this company the oldest.
http://www.youtube.com/watch?v=E98iTbFqRuM


The institutions has made films that have a similar plot and theme that are in this movie this will help because it means there are more experience and more ideas also trial and error results from the other movies such as Casino and Death Race 2 also with universal pictures the movie could appear in other universal subsidiaries for synergy. Pirates of the Caribbean: At World's End had a budget of $300 million to Universals benefit the movie will not cost that much mainly because there won’t be need for CGI and special effect but would be nearer to a James bond  Casino Royal budget of an estimate $112 million however this movie is not the oldest running franchise so I believe a budget of $165 million  would be actable, the reason why this movie would need $53 million more from the 2006 movie is simply because the items needed do cost more nowadays
http://www.youtube.com/watch?v=sgNxKOLrAyA&feature=results_video&playnext=1&list=PL69346D73BC227C76

$40 million would be the ideal amount to spend on marketing however this could be pushed down if there is a viral adds this does seem to work this has been done by Clover field and The Dark Knight. If the movie has high standards, good actors and a good director and is believe to make a high profit it should be shown first in the cinema the to DVD and also should be available to watch online form services such as Love Film. If a TV channel choses to buy the license for this movie it would be most likely film 4 and shown at weekdays at 9. 

100th anniversary intro 

For our product we used the 100th anniversary into, we used the intro because it is the institution we used and the 100th anniversary intro to celebrate the 100th year for the company, it also makes the product look more professional and is a great build up to the scene